Barnaby Roper plays with the codes of the film-noir genre in his beautiful spot for Lancôme’s mascara line Grandiôse. The chiaroscuro transforms each frame into a thing of beauty as the film builds its seductive, enigmatic atmosphere before spiraling into a music and edit-driven vertigo.
Agency : 133 lux
Production : Uturn
Director : Barnaby Roper
DOP: Simon Chaudoir
Creative Director : Christophe Derigon